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Start a L9

from as little as $50,000

Get Started for less than $50k

Hot News: L9 Financial Assistance Now Available

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Big news — L9 is making it even easier to bring your dream L9 studio to life.
Through our new Financial Assistance program, you can now open a fully equipped L9 for as little as $50,000 in upfront capital.

No property security required — we back you with flexible funding, support, and guidance every step of the way. Whether you’re a passionate coach or a bodyweight enthusiast ready to run your own space, we’ve built this to make launching your L9 achievable and supported.

Find out how inside the LaunchLab.

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Introducing the L9 LaunchLab

Your Step-by-Step Blueprint to Launch

The LaunchLab is now live — your complete guide to bringing your L9 to life.
Inside, you’ll find every tool, template, and strategy we’ve developed from launching multiple successful locations. We break down the entire process into simple, actionable phases — from finding a location, building your first community, all the way to opening your doors.

Everything you need to plan, build, and operate your L9 confidently starts here.

Reach out to unlock the LaunchLab & start your journey with the full backing of L9.

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L9, the Fastest-Growing Bodyweight Fitness Brand

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L9 Fitness is more than just a gym—it’s a movement. As the fastest-growing bodyweight and calisthenics brand in Australia, we’ve created a community dedicated to fitness, skill-building, and personal growth. Whether you’re new to bodyweight training or an experienced coach, L9’s programmes are designed to cater to all levels, giving members a place to progress and thrive.

What Sets Us Apart:

  • Purpose-built Facilities: Our spaces are uniquely designed for calisthenics and bodyweight training, offering a high-performance environment for every fitness level.

  • Expertly Designed Programmes: From fitness beginners to advanced athletes, L9’s programming supports personal progress and results.

  • A Thriving Community: At L9, community comes first. Our members are united in their commitment to fitness and health, creating a supportive atmosphere for everyone.
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The Affiliate Model: Financial Freedom Without the Headaches of a Franchise

At L9, we believe in empowering fitness entrepreneurs to grow their own businesses—without the constraints of a rigid franchise model. Our Affiliate Model is designed to offer you greater financial freedom and flexibility, while still benefiting from the success of the L9 brand.

Here’s how our Affiliate Model stacks up against a traditional franchise:

Traditional Franchise L9 Affiliate Model
High upfront fees Affordable initial investment
Ongoing royalties No Royalties
Strict corporate control Utilise & build on what we have to offer you
Limited flexibility in offerings Your business, your decisions

The Affiliate Model gives you the freedom to make decisions that fit your vision and goals, while providing the support and backing of the L9 brand.

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Proven Success Formula Backed by Expertise

L9 Fitness has perfected its business model through years of successful studio launches. We know what works, and we’re here to share that knowledge with you. As an L9 affiliate, you’ll have access to our proven systems, tools, and strategies that have fuelled our rapid growth.

Our success is built on:

  • Proven Programming: L9’s fitness classes and training programmes are proven to attract and retain members.
  • Refined Launch Process: You’ll receive a step-by-step guide for a successful launch, based on real-world experience from L9’s own growth journey.
  • Coach & Member Recruitment: We’ll help you structure yourself to be successful in Coach and Member Recruitment (and show you how to retain them)
  • Expert Support: Whether you need help with marketing, site selection, or operational planning, our team is here to support you every step of the way.
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What You’ll Get as an L9 Affiliate

As an L9 affiliate, you won’t just be starting a business—you’ll be joining a community of innovators in the fitness industry. Here’s what you’ll receive as part of your journey:

  • Comprehensive Affiliate Training: Our training programme will cover everything from operational methods to the unique fitness offerings of L9.
  • Ongoing Operational Support: Our experienced team will be available to assist with day-to-day operations, member retention strategies, and growth planning.
  • Brand Power: You’ll have access to the L9 brand, one of the most trusted names in bodyweight and calisthenics fitness.
  • Marketing Resources: We provide ready-to-use marketing materials and strategies tailored to your local market.
  • Site Selection & Design Guidance: We help you find the perfect location and create a facility layout that maximises member experience.
  • Access to L9 Programmes: Leverage our highly successful fitness programmes, designed to attract and retain members; including our highly coveted L9 Program and L9 Skills Program.
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